The City of Bellingham, in partnership with the Washington Traffic Safety Commission, is taking measures to reduce collisions and increase responsible behavior on city streets. In just one month, five collisions (all in marked crosswalks) involving vehicles and pedestrians and a cyclist resulted in serious injuries and two deaths. Even one avoidable collision is one too many.
Bellingham is a community that cares about walkability, cycling safety and one another. We know that ensuring safety on the streets is everyone's responsibility. It's a responsibility we take seriously.
"Travel with Care" is an ongoing education and enforcement campaign intended to:
- foster safe driving, walking and cycling behaviors utilizing social norming;
- educate all users (motorists, pedestrians, cyclists) on safe behavior and rules of the road;
- enforce rules of the road.
The goal is to have zero pedestrian - motor vehicle collisions. The objective to achieve that goal is to increase responsible behavior and reduce distractions and other avoidable causes of collisions.
Accomplishments: Launched pedestrian safety campaign at Downtown Sounds Aug 2, 2017; PSA Campaign underway, Presentations to City Council (Apr 10, 2017) and Mayor's Neighborhood advisory Council (Jul 19, 2017).
Next Milestones: Informational video and Police Enforcement begins.
Travel with Care Video (4 Min)
Public Service Announcement Videos (30 Sec)